Analysis

FanDuel and Rush Street prepare West Virginia moves

FanDuel has gone live with the latest version of its OpenBet sportsbook solution in West Virginia.

It will be working off the group’s OpenSports betting platform.

FanDuel and Open Bet have a long-standing working relationship.

OpenBet has supplied technology to FanDuel parent company Flutter Entertainment for more than 20 years.

It works with the group’s U.K. and Europe-focused bands like Sky Bet and Paddy Power.

In the U.S. FanDuel is joined by corporate stablemates Fox Bet and Betfair.

West Virginia is currently in 5th position in the Wedge Index of states’ gaming friendliness.

The state recently saw Golden Nugget join the fray. 

Sharpened U.S. focus 

OpenBet’s U.S. focus increased significantly when it was acquired by U.S. casino games giant Scientific Games in 2017.

The group is now part of the SG Digital division.

Jordan Levin, Group CEO, Digital at Scientific Games, said the new tech would “introduce a new way of betting for (FanDuel’s) customers.”

“Our dedicated team has been extremely agile and flexible, providing the operator with excellent service in West Virginia.”

The rollout of FanDuel’s new sports-betting engine will be implemented across all other states in the coming months.

“We are excited to roll out our next generation sportsbook technology throughout the United States, starting with West Virginia,” said Matt King, CEO of FanDuel.

He added the move would “cement FanDuel’s place as America’s number one sportsbook.”

Rush Street eyes WV success

Rush Street Interactive will launch its online sports betting and casino games in West Virginia in the second quarter of 2021.

It has agreed a partnership with the Mountaineer Casino Racetrack and Resort.

Rush Street will launch its Bet Rivers online brand once it has received regulatory approval from the West Virgnia Lottery.

It will hope to replicate the success it has enjoyed in Pennsylvania and Illinois with its BetRivers and PlaySugarHouse brands.

Richard Schwartz, president of Rush Street Interactive, was effusive about the deal.

“We look forward to earning the same trust and preference of West Virginians that we have earned of players across the country.”

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Jake Pollard

Jake Pollard is an experienced journalist and editor who has covered the online gaming and betting industry for many years. He has written for the leading media outlets as well as operators and suppliers in the igaming space. His current areas of focus are wide-ranging and include regulatory developments in the US, emerging markets in South America and how European countries are adapting to a decade of igaming regulation.

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