Analysis

Wiliam Hill goes live with D.C. mobile betting app

The launch of Wiliam Hill’s D.C. mobile betting app will help the bookmaker consolidate its lead over GambetDC.  

William Hill went live with its mobile-betting app in Washington D.C. in late December. 

The new online betting channel means the bookmaker is likely to further increase its lead over GambetDC.

The D.C. Lottery’s online sports-betting brand is powered by Intralot. 

The launch came after the app was approved by the local regulator, the D.C. Office of Lottery and Gaming.

It will provide further opportunities for William Hill to market its betting products to punters in the D.C. area.

The availability of the app is restricted to a two-block radius around the Capital One Arena.

William Hill runs its ‘pop-up’ retail sportsbook there and is the official betting partner of the Washington Wizards and Washington Capitals.

The retail venue will be turned into a permanent betting outlet that will include a restaurant in Spring this year.

Mobile access

The interactive product is likely to attract even more of the D.C. bettors who want the convenience of betting on their mobile phones.

It will enable William Hill to promote more offers, markets and in-play options and consolidate the lead it had gained on the D.C. lottery’s online betting portal GambetDC.

William Hill’s physical outlet has bucked industry trends since opening in July.

It has consistently recorded higher handle than GambetDC’s online portal.

Caesars Entertainment’s sports-betting brand recorded $9m in handle in its first month of operation compared with $2.1m for GambetDC during the same period.

The gap has widened in the subsequent period.

Latest figures for November show William Hill recorded $13.7m in bets, compared to just $3.9m for GambetDC. 

The reason for the strong performance from William Hill boils down to the poor offer provided by GambetDC. 

The trend looks set to continue.

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Jake Pollard

Jake Pollard is an experienced journalist and editor who has covered the online gaming and betting industry for many years. He has written for the leading media outlets as well as operators and suppliers in the igaming space. His current areas of focus are wide-ranging and include regulatory developments in the US, emerging markets in South America and how European countries are adapting to a decade of igaming regulation.

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