Analysis

Ohio makes it lucky seven plus 1 for WynnBET

WynnBET has added Ohio to the seven states where it already has regulated market access for its sports-betting offering.  

The group did not provide any further detail about the launch. It would be effective as soon as it receives regulatory clearance.  

The Ohio announcement followed WynnBET’s multi-year market access partnership with Elite Casino Resorts in Iowa a few days earlier.

It will offer its mobile sports-betting under license from Elite’s Riverside Casino and Golf Resort.

Sports-betting bandwagon

The group is ramping up its sports-betting rollouts as it looks to benefit from the regulatory wave that is sweeping across the country.

It will base its sportsbook offering on the BetBull platform it acquired for $80m in November.

Wynn is a leading U.S. casino group and has substantial activities in Las Vegas and Asia.

But it has been one of the last of the ‘majors’ to jump on the sports-betting bandwagon.

This is a large part of the reason why it has been so active with market access partnerships and state launches in recent times.

WynnBet is already available in New Jersey and Colorado and is live in Michigan.

Along with Ohio, it has market access agreements for Indiana, Iowa, Massachusetts and Nevada and has submitted license applications for Tennessee and Virginia.

U.S. majors on betting redirect 

As a sportsbook operator in the Wedge Index of gaming-friendliness and national influence it is still in the second tier of betting brands.

It has yet to reach the same levels of scale as a direct competitor like MGM.

This leaves Las Vegas Sands as the last major U.S. casino group to redirect towards online betting and gaming. 

The death of Sheldon Adelson means it has lost the fiercest opponent to online gambling.

In addition, the ongoing impact of casino closures due to the COVID-19 pandemic is forcing casinos and individual states to seek new opportunities in interactive gambling.

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Jake Pollard

Jake Pollard is an experienced journalist and editor who has covered the online gaming and betting industry for many years. He has written for the leading media outlets as well as operators and suppliers in the igaming space. His current areas of focus are wide-ranging and include regulatory developments in the US, emerging markets in South America and how European countries are adapting to a decade of igaming regulation.

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