Analysis

Christmas come early with Barstool Sportsbook and FanDuel openings

The Barstool Sportsbook retail openings in Indiana mark the next phase of the expansion for the brand.

They follow an online launch in Pennsylvania and a retail offering in Colorado.

Meanwhile, Penn also announced its plans for the Greektown Casino in Michigan once sports-betting receives approval.

The Night Before Christmas retail openings come as Penn National pushes ahead with its ambitious expansion plans.

The re-branding of the retail books at the Hollywood Casino, Lawrenceburg and the Ameristar East Chicago marks Barstool’s sports-betting debut in Indiana.

The latter opening also presents punters in Illinois a chance to sample the Barstool Sportsbook experience.

Both casinos have been offering sports betting in Indiana for well over a year.

Rafael Verde, Senior Vice President of Regional Operations for Penn National said the openings were “eagerly awaited.”

He said the new-look books incorporate “the spirit” of the Barstool brand.

The Greektown in Michigan opening, meanwhile, depends on the progress of the Michigan Gaming Board in getting its regulatory ducks in a row.

That is now expected early next year.

Bally’s boost

Over in New Jersey, Bally’s has announced the opening of FanDuel’s second sportsbook in the state.

It is Flutter-owned FanDuel‘s first on-property book in Atlantic City.

The new sportsbook will be temporary until the completion of a state-of-the-art book in the Spring.

“We are excited to be one the first pieces of the Capital Improvement Project at Bally’s Atlantic City Casino & Hotel,” said Keith Wall, Vice President of Retail, FanDuel Group. 

The move will likely cement FanDuel’s position as the market leader in New Jersey.

More partnerships

Lastly, BetMGM will be hoping to get a further boost for its recently launched Pennsylvania sportsbook via a partnership with the Philadelphia 76ers.

76ers CRO Katie O’Reilly was keen on the fan engagement possibilities, saying they would be engaged with branded games and activities.

“BetMGM will also propel us into a new space,” she added.

BetMGM launched its mobile sportsbook in Pennsylvania last week, completing its online offering in the Keystone State.

The group will integrate the M Life Rewards program that runs throughout its MGM resorts into the sports-betting offering.

The loyalty points will be available in MGM casinos in regulated states where the betting app is live.

The rewards will be targeted at mobile betting in Indiana, Colorado, Nevada, New Jersey, Tennessee and West Virginia.

The launch of the sportsbook follows MGM’s recent online casino launch in Pennsylvania. 

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Jake Pollard

Jake Pollard is an experienced journalist and editor who has covered the online gaming and betting industry for many years. He has written for the leading media outlets as well as operators and suppliers in the igaming space. His current areas of focus are wide-ranging and include regulatory developments in the US, emerging markets in South America and how European countries are adapting to a decade of igaming regulation.

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