Analysis

Record October handle for Iowa and Indiana

Despite the fears of what a legal sports-betting market might do to Indiana’s own sports-betting take, the state’s sportsbooks recorded $230.0m in handle in October and $21.1m of revenue.

In Iowa, meanwhile, the $81.9m sports-betting handle for October was another new record. Combined sportsbook revenue in the state was just over $9m.

The numbers from the Indiana Gaming Commission showed mobile leading the way, accounting for $193m of handle or 84% of the total. 

Similarly, the latest figures from the Iowa Racing and Gaming Commission once again showed the importance of mobile betting to the industry. 

With 17 out of Iowa’s 18 casinos providing mobile betting to their players, the channel generated nearly $57m or 70% of total handle during the period.

On the Wedge Wedge Index of gaming-friendliness, Indiana is 4th while Iowa is in ninth position. 

Brand leaders

The big brands were the winners in Indiana.

DraftKings led the way with just over $90m of handle, followed by FanDuel with $64m. The rest were somewhat trailing with BetRivers ($7.8 million) and PointsBet ($7.1 million) vying for third and fourth,

The market might be shaken up in November since William Hill opened up for business in October. 

In Iowa, William Hill was the leading brand. The bookmaker operates sportsbooks at Harrah’s and Horseshoe’s six casinos in the state. 

These accounted for more than $34.5m in handle, or 42.2% of the state’s total. 

Prairie dogs

The racino at Prairie Meadows reached $19.8m in handle for October or 32.3% of the state’s online wagering handle. 

Prairie Meadows’ online and mobile channels generated almost $18.3m of its overall handle.

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Jake Pollard

Jake Pollard is an experienced journalist and editor who has covered the online gaming and betting industry for many years. He has written for the leading media outlets as well as operators and suppliers in the igaming space. His current areas of focus are wide-ranging and include regulatory developments in the US, emerging markets in South America and how European countries are adapting to a decade of igaming regulation.

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