FanDuel has become the official betting partner of the Memphis Grizzlies NBA franchise, promising to build in-stadia betting booths.
More partnerships can be expected across regulated states.
FanDuel has signed a new multi-year partnership with the Grizzlies.
It will make it the official sports-betting partner and exclusive official daily fantasy partner of the NBA franchise.
As part of the agreement FanDuel will present the team’s home and away matches on television.
It will also use it as a marketing asset on radio, online and mobile advertising platforms.
It is authorized to use official Grizzlies merchandise across both its online sports-betting offering and DFS product.
Expect more partnerships
Recent ballots in favor of regulation in states like Virginia, Maryland and South Dakota means there will likely be even more sponsorship agreements soon.
Investors also reacted positively to the ballot votes.
FanDuel will look to harness fan loyalty and also benefit from retail activities as it opens in-stadia betting booths at the Grizzlies’ FedExForum.
It also recently agreed to provide a betting outlet at the DC United arena in D.C..
Tennessee went live with regulated sports betting on November 1. BetMGM announced it would be the official betting partner of the Tennessee Titans.
Individual athletes sign up
Individual athletes are also partnering with sportsbooks as Bryson DeChambeau became the first active professional golfer to sign up with DraftKings.
DeChambeau will represent the brand via integrated content, marketing, and VIP-focused collaborations.
Mike Raffenspberger, CMO for FanDuel, said: “As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer.”
Jason Wexler, President of the Memphis Grizzlies, added: “We are thrilled to have FanDuel as our first sports-betting marketing partner.
“Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom.
“FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”