Analysis

Colorado September handle up 61% on August

Colorado’s betting handle for September reached $207m, a rise of 61% on August’s figures as 98% of the state’s players placed their bets via mobiles. 

The state’s Division of Gaming’s report shows operators recording $4.1m in gross win and paying just shy of $70,000 in taxes in September.  

Colorado is currently T3rd on the Wedge Index thanks to the broad range of options it offers players wanting to bet on sports, lottery or horse racing. 

MLB takes most bets

Players in the Centennial State bet most on MLB during September, with 22.7% of the handle placed on the closing stages of the season. 

Total wagers on the NFL were in second at 18.6%. The NBA came in third, taking 18.2% of the monthly handle. Ice hockey was fourth, recording $11.4m in handle.

No view on free bets 

The figures don’t break down how much the operators paid out in free bets and promotions.

But if Pennsylvania is any indication, they are likely to have paid out significant amounts in bonuses and promotional credits to acquire customers.  

Table tennis maintained its position in the top five. Colorado bettors wagered $5.3m on the sport, just ahead of tennis which recorded $5m in handle during the month. 

Strong growth 

The state is following the strong growth trends seen in other jurisdictions that offer regulated betting. 

New Jersey topped the revenue charts in September with betting handle rising 68% on an annual basis to $748m.

It was followed by Pennsylvania, where handle rose nearly 27% on a monthly basis to $462m.

Indiana’s September handle was joint third with Colorado’s on $207m. 

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Jake Pollard

Jake Pollard is an experienced journalist and editor who has covered the online gaming and betting industry for many years. He has written for the leading media outlets as well as operators and suppliers in the igaming space. His current areas of focus are wide-ranging and include regulatory developments in the US, emerging markets in South America and how European countries are adapting to a decade of igaming regulation.

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