Analysis

BetMGM goes live with Evolution live dealer in NJ

BetMGM has launched live dealer casino games in New Jersey thanks to its partnership with Evolution Gaming. 

The group said it was the only New Jersey-regulated casino group to currently offer live dealer games from both its own games library and that of live dealer specialist Evolution Gaming. 

The games will also be available at BetMGM’s sister brands Borgata Casino and PartyCasino. BetMGM said it had also launched new online slots through partnerships with Playtech, Digital Gaming Corporation (DGC) and Ainsworth. 

Competition drive 

The launch of live dealer games will soon be followed in other states where they are regulated; as the products tend to attract higher spending players wanting a more personalised level of customer service and interaction. 

BetMGM is a Tier 1 brand name on the Wedge Index, although the index itself will not be affected by the addition of live dealer products as the games on their own do not add points to a state’s gaming-friendliness. 

They are however another sign that operators across regulated states are gearing up for more competition as regulation of the industry continues to spread.     

For igaming brands competing for consumers in the early stages of the market they are also strong differentiators. 

BetMGM will continue to launch casino content sourced from a wide range of suppliers via its  GVC-powered in-house Games Studio, along with premium MGM-branded slot games and jackpots. 

Early growth 

Early user data showed the new content to be highly popular with players. 

In the first seven days following launch BetMGM’s live casino revenues increased by around 30% month-on-month and Evolution generated a third of total live casino stakes in New Jersey. 

BetMGM is a JV between UK bookmaker GVC and MGM Resorts International.

Colin Cole-Johnson, Director of Gaming Product at GVC, commented: “These launches are a powerful demonstration of how GVC has helped BetMGM secure a market leading position in the US. 

Our ability to build partnerships and integrate premium content from providers such as Evolution has enabled us to deliver our customers cutting-edge gaming which is without parallel anywhere in the market.”

Matt Sunderland, BetMGM’s VP of Gaming suggested the breadth of content available on the BetMGM site contribute to its igaming market leadership.

“These same attributes put us in pole position to deliver a compelling customer offer which will establish us as a leader as new markets open up on a state-by-state basis.”

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Jake Pollard

Jake Pollard is an experienced journalist and editor who has covered the online gaming and betting industry for many years. He has written for the leading media outlets as well as operators and suppliers in the igaming space. His current areas of focus are wide-ranging and include regulatory developments in the US, emerging markets in South America and how European countries are adapting to a decade of igaming regulation.

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